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Schedules for trainers: from interviews to the first paid licences

Calenday set out to shorten scheduling for personal trainers. I took the product to an MVP and first sales, and after two years my partner and I froze the project.

Role
Founder: vision, product, marketing, pre-sales
Team
7 people, including researchers and consultants
Status
Frozen after two years of development
Calenday app view with a trainer's schedule

The problem

Trainers spend about two hours a week organising their calendars, and clients often move sessions. A perfect schedule quickly turns into a fragmented plan full of gaps.

Checking that the problem was real

I ran 16 interviews with trainers in two rounds and mapped the whole scheduling process. Most of them said they would use such a solution.

The first version didn't work

Tests showed trainers spent more time on setup than before. There was a performance problem too: above 30 sessions a week, every change triggered a 30–45 second recalculation.

Rebuilt around automation

Fixed slots, flexible ranges and a smart queue replaced manual decisions. When a session is cancelled, the system proposes a replacement and the trainer only accepts it. I mapped the algorithm in diagrams, which helped solve the performance issue.

In the market

16
interviews with trainers
3rd
place at Pitching Fight Club
MVP
and the first licences sold

Why we froze it

Many new smart calendar startups appeared, including AI-based ones, so after two years we froze the project. I came away with hands-on experience in marketing, sales and leading a team on a limited budget.

What it's like to work with me

Have a complex product to untangle?